Related content
-
WFA President’s Awards recognise six key industry initiatives around the world
Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
-
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
-
WFA adds five new faces to global leadership team
WFA has bolstered its leadership team with five new business leaders joining its Executive Committee.
-
L’Oréal and Adweek complete Global Marketer Conference speakers
Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
-
AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
-
2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
-
Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
-
Diversity & Inclusion
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
-
WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
-
Marketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…